Meet The Blumz Team
The Blumz is more than a piercing and jewelry studio. It’s a space built on passion, craftsmanship, and connection. At the heart of it all is a team of artists, stylists, and professionals who care deeply about helping you feel confident, seen, and uniquely you.
Anna Blum - Founder, Creative Director & Head Piercer
Born in Romania and shaped by a creative life across Europe, Anna’s path has always been fueled by artistry and intention. She performed at Korean cultural events throughout Europe, worked in luxury hospitality in Dublin, and spent years in the fashion and production industry before finding her true calling.
In 2020, a private piercing event in Toronto sparked the vision for The Blumz, a space that merges fine jewelry, modern piercing, and personal expression in a luxe, welcoming environment.
Today, Anna leads with a clear eye for detail and a deep belief that jewelry is more than just adornment, it’s a way to mark moments, identity, and evolution. Every piece, piercing, and experience at The Blumz reflects that philosophy.
“Jewelry isn’t just what you wear. It’s how you mark who you are.”
Roxy - Junior Piercer
Roxy is a rising talent with a sharp eye and a calm, steady hand. While currently studying at the University of Toronto, she brings a deep passion for piercing and a growing expertise to The Blumz studio.
Her approach is thoughtful, precise, and always client-focused, making her a favorite among first-timers and regulars alike. Whether she’s walking someone through their very first piercing or helping design a curated stack, Roxy brings care, creativity, and a genuine love for the craft.
“It’s so fun to help someone feel more like themselves, with just one tiny piece of jewelry.”
AMANDA - ADMIN/SALES
Creativity and attention to detail have guided Amanda’s career from the very beginning. For many years, she worked as a pastry chef in Toronto, managing kitchens and creating custom cakes and desserts for couples, film and television productions, and notable artists. She later transitioned into event planning, where she curates bespoke events and memorable celebrations.
Today, her creative path has changed from sugar to sparkle.
As a Sales Administrator at The Blumz, she brings the same artistry, organization, and attention to detail to every client interaction. From helping customers select meaningful pieces to assisting with ear piercing and celebrating milestone moments, she continues to do what she loves, creating beautiful, lasting experiences, to brighten an ordinary day and make a milestone sparkle✨
HIYO - SALES
Born and raised in Japan, she spent years in the hospitality industry, where she developed a deep commitment to client care and meticulous attention to detail.
In 2025, she began a new chapter in Canada, pursuing her passion for aesthetics and personal expression through piercing. Known for her strong sense of balance, refined taste, and awareness of evolving trends, she enjoys creating placements that feel both modern and timeless.
Hiyo strives to make every client feel comfortable, confident, and excited about their new piece.
